Beauty and science are the philosophy of the famous Beauty and Scince (BES) trademark. Its manufacturer is actually the Italian company Cosmec, which for half a century has been successfully operating in the market for the production of professional cosmetics for hair. Hairdressers from 67 countries of the world recognized this brand and successfully use its products, which satisfy the most demanding customer. The BES trademark does not stand on the spot, and is constantly being improved, creating new and even better products.
What should a client know about BES cosmetics?
To all Italians, the domestic consumer has a special attitude. Hair cosmetics are no exception. We women believe that Italians are able to preserve or restore our main decoration - hair. And they (Italians) so far do not let us down (testify to this the reviews of those who do not change the Italian brands in the issue of hair care). Indeed, the cosmetics for hair brand BES respond very positively, though not all. Professionals argue that only those customers can realistically assess the benefits of cosmetics from this manufacturer, which fall into the hands of a real specialist, who is very well versed in the lines of this manufacturer, and also knows how to determine the type and "disease" of hair, in order to properly "appoint" her care.
Recently, more and more hairdressers choose the products of this company for work, because the demand for it is very high. BES cosmetics offers a huge amount of hair care products that are created according to unique recipes based on the rich gifts of nature. In their composition: extracts of plants, oils, fruit amino acids, extracts of mollusks and algae, and much more useful and unique. Hair cosmetics brand BES is a professional, so buy it in a regular store is unlikely, except that the funds from the line for home care.
What can a master from BES cosmetics offer?
The range of brand BES - huge. This allows the master to find an individual approach to each client, considering his particular hair type. The so-called blue line of products will strengthen dyed hair, the green line will relieve dandruff, stop hair loss, the golden line will moisturize and saturate dry and blond hair, and the sun line will protect hair from the elements of nature (sun, air and salt water) . It’s not so easy to figure out what's what, and which particular tool will suit your hair, but be sure that the specialist will be able to choose exactly what your hair needs most when it comes to their health.
Also, the BES trademark will help you transform, as it represents 9 lines of dyes (from persistent to non-ammonia), which, when skillfully mixed, create millions of unique tones and shades.
Each procedure is provided with unique, individual means. Take, for example, a perm. Specifik Wave No. 1 from BES is a composition for absolutely healthy hair, Specifik Wave No. 2 is a composition for damaged and dyed hair, BES Specifik Wave meches kit is for melirovanny hair, as it helps to twist and dried mily strands.
Only for hairdressing salons are intended medicinal preparations of the trade mark BES - series HERGEN, LIPOCOMPLEX, SILKAT, which will relieve dandruff and eliminate the problem of hair loss. But not even every ordinary hairdresser can competently use them, but only those professionals who have been trained in the regional offices of the BES trademark. Volume, shine and moisturizing when modeling and fixing hairstyles to achieve real, if you use a series of SPECIAL EFFECTS brand BES.
Masks, shampoos, lotions, conditioners, balms, foams, sprays, serums, rinses, gels - all this will protect, restore, saturate, soothe, fix, add shine, volume, pomp to your unsurpassed head of hair. Using BES cosmetics, you will gain health for your hair and real beauty. It is only important to remember that only a competent specialist can find the perfect tool for you, otherwise - money down the drain and no effect on the head.
The advantages of Italian cosmetics BES for hair: a professional approach
BES has been manufacturing its products for 45 years, selling it in 70 countries, and has official representative offices in each of them.
Constantly high quality, the use of advanced technologies, the use of natural components allows it to represent the highest quality products on the world market. The advantages of cosmetics of this brand:
Due to the continuous work of the company's employees, the shelves of our stores are filled with innovative products.
Cosmetics for hair bes are used by singers, actors, TV presenters. It is recommended by doctors and stylists.
It is a recognized leader in the manufacture of products that support the beauty of hair. Bes products are modern and safe.
Review of cosmetics: paint, Bes color lock midopla mask, Dynamic styling foam for damaged hair
Brand cosmetics for hair is presented in a wide range. This is a full range of all kinds of tools that solve all sorts of problems. The most popular ones are:
Lotion for hair loss - strengthens, delivers to the follicles you need to restore minerals, vitamins.
Professional cosmetics will solve all the problems associated with hair care.
We recommend to read: Oil for split ends of hair
Along with the assortment, professionals are constantly improving and improving the design of packaging containers. Usually, they are not far behind fashion, and sometimes they are ahead of it. Thus, if you think about the full name of the company, which translates as Beauty and Science, it becomes obvious that employees and managers completely justify it.
In addition, this brand has the following:
- Chemical straightening and perm in the amount of five different types.
- Incredible palette of clarifying agents.
- Dye - 6 types, shades - more than 200.
- Special collection of tools to increase color durability.
- Full lines, providing quality hair care.
- 2 lines, providing professional styling hairstyles, long-term fixation, no weighting and stickiness.
Under the management of the brand carries out the work of the chemical laboratory, as well as its own production. Each year, the company carries out a large-scale "conference", putting forward new ideas for haircuts, hairstyles and types of coloring.
Due to the wide range, each master can create an individual program for hair restoration or care for them, based on the type and data of each client. The abundance of various lines will help to provide hair with everything you need, including minerals, vitamins, nutrients, as well as other components that any hairstyle that has any problems needs.
Each of the lines has its own color, which helps to better orient in the choice of a particular series. It is quite simple and even the client himself, expressing a desire to provide home care, can easily understand what, where, and what. What kind of funds do you need it, for example, to split hair? Or what kind of balm can be used in order to return the volume to the hair. All this and much more can be learned in several ways:
- Talk to the topic of interest with your professional master at the hairdresser.
- Independently explore all the lines and properties that they possess.
We recommend to read: Effective treatment of dry ends of hair. Top masks from split ends
You can start with the simplest, but such a nice plus - aroma. The abundance of seductive smells just driving you crazy ... These are herbs, spices, fruits, wild berries, and the scent of lilac, apple, Mediterranean.
Design. This package can not be confused with any other, there is hardly any other fashionista, also strongly adoring the change of clothes. Prestigious and stylish packaging is the hallmark of the brand. Each series is added some special zest, because, anyway, and meet on clothes.
Popularity among the "elite" of hairdressing. The greatest stylists and hairdressers of Europe often cooperate with this company. Once having estimated the result, both the clients and their masters, the majority decided to stay, and did not lose.
Reasonable prices. Thanks to our own production, there is no need for interest and price increases. Due to its popularity and demand, this company can afford to make prices lower than those of competitors. There is no need to create new marketing tricks, attract a lot of customers, as masters who know a lot about cosmetics have been using this brand for a long time and are themselves the engine of commerce, telling and showing examples of all the advantages of BES.
Very rich assortment. Despite the abundance of competing companies, this one has simply incredible and inexhaustible reserves of not only ideas, but also opportunities for their realization. Among the cosmetic lines, everyone who has at least completely healthy, though badly damaged hair can find a suitable remedy that can cope with any ailment of the scalp or hair. Every new season several new colors are added to the palette, which immediately become hits of the season.
Technology. Since it has its own factory, laboratory and academy of arts, workers always have something to do. The part of them responsible for collecting information, based on the data obtained, produces new products that will soon become very popular in the professional market. More recently, dyes have appeared that have a composition that includes natural ingredients, but in a special treatment that does no harm to hair. All this once again confirms that it is not for nothing that this company is one of the leading in the world.
Recommended to read: Hair straightener, is it effective?
Security. This is an important key to the correct business approach. Each time, before releasing any product, it passes a whole line of various tests, ranging from trichological and allergenic to the strength and convenience of packaging. Thus, it is not necessary to worry that the funds in the bottle can in any way harm the scalp or hair.
Quality. A huge number of professional beauty salons around the world can confirm that words such as quality and BES are synonymous. If the vendor and developer of the tool claims that it will relieve one or another problem, then it will be so. Year after year, the geography of the company expands, gaining more and more love and recognition from both professionals and their clients. There is no doubt about the quality of products, since everything is produced according to the same technologies and adhering to strict rules.
Reputation. Since the company has been around for a dozen years, and has been created, no matter how loud it sounds, even in the last millennium, today it is known in more than 70 countries around the world.
Gels, rinses, serums, sprays, scum, balms, conditioners, lotions, shampoos, masks - All these tools can restore and protect the hair, no matter how exhausted it is. Thanks to BES cosmetics, any girl will be able to acquire or restore her natural beauty, fluffy and well-groomed hair, as well as self-confidence.
COLOR MESSAGE CHARM
Color, in the concept of hair fashion plays the final role ... It can be considered as the basis of harmony, seduction with the “message of charm”, communication, and also including other aspects like character and fashion.
- COMMUNICATION because hair color enhances the joy, sweetness, style, confidence and class of each individual woman.
- HARMONY because hair color has the ability to adapt to the skin tone, eyes, dresses, jewelry.
- TEMPTATION because hair color shows the mystery and sensitivity inherent only to the modern woman.
- CHARACTER because hair color is a way of expression.
- FASHION because hair color is a trend and fashion.
Color and sweetness
The color of the past was homogeneous, heavy and dull. It was an eternity, always the same and unchanged and also harmful to the hair fiber. BES HI-FI HAIR COLOR is the color of today, created from light and contrasts, and versatile research. In the first place is absolute respect for the structure of the hair. From natural colors to tobacco tones, from vibrating and saturated red to precious pearlescent, from shining copper-red to harmonious golden-beige, the quality and result of which always turns into a lively charm. Each shade guarantees a delicate physiological and structural balance of the hair, thereby embellishing the color with full naturalness.
What is the difference between professional and professional hair care cosmetics?
The main difference between such means is in their production. Mostly professional cosmetics are produced in pharmaceutical factories, which indicates high quality and careful control. The most popular hair products are Lisap's official website here.
Compared with conventional shampoos, masks, conditioners, which are in huge quantities on the shelves of stores, professional cosmetics are produced in limited editions. It can solve serious problems with hair and is quite expensive.
Special attention is given to the raw materials from which these funds are produced. Practically in each of them there are natural components, which are most often grown in certain ecologically clean regions of the planet. The concentration of effective ingredients in professional care is much higher than in those tools that are intended for the masses. For this reason, how often and for a long time you can use such cosmetics, it is better to ask a specialist.
The main advantages
That hair care, which is ready to provide in a beauty salon, can be available at home, if you use special tools. They have many advantages over conventional ones. As a rule, they are clearly differentiated by their purpose, have healing properties, as they are made on the basis of natural ingredients. Also in their composition are active ingredients that perform certain functions.
Professional cosmetics is almost impossible to find in regular stores. Most often it is distributed in beauty salons, specialized or branded outlets, aesthetic clinics and centers. Here you can also get expert advice on a particular problem related to hair care and care.
